A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

These days, consumers are accustomed to a certain level of personalization in many aspects of their lives. From customized TV and movie recommendations on streaming platforms to a news feed populated ...

Jerry Perezchica, director of marketing at Decron Properties, on essential questions organizations should ask themselves daily in order to constantly optimize operations. Decron Properties has a long ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

SVP Marketing of CUJO AI, 13 years experience marketing for tech companies, PhD of Economics, more than 48 articles in economics magazines. The digital marketing paradigm is evolving from simple, time ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

A successful business requires a lot of patience, perseverance, dedication, hard work and a little bit of luck, but it also needs a powerful marketing strategy to be able to identify its target ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...