The development of marketing strategies is a key part of a small-business owner's business plan that he prepares on an annual basis. Strategies are the actions the business owner intends to take to ...

Tactical planning involves determining the steps a business must take to reach the objectives developed through strategic planning. Contingency planning involves planning what a business will do if ...

Todd Ferguson, business advisor at Oliver Wight Americas, explains the concept of integrated tactical planning, and how it can put a stop to the need for “firefighting,” and help executives focus on ...

Companies depend on robust marketing programs to achieve their goals. However, the success of any marketing initiative depends on how well you plan. Implementing marketing best practices in your ...

Advanced electronics are at the heart of the future force. Unattended sensors in a future theater of operation detect enemy movements, identify and locate targets, and feed that information via ...

The Army is in the midst of a significant shift in how it buys, builds and delivers technological capabilities to warfighters. At the crux of those plans is a cloud infrastructure called cArmy that ...

Managing air traffic safely and securely is a critical part of successful command and control operations. Keith Mwanalushi speaks to Dennis Miller, from Harris Corporation, to learn about the ...

What You Need to Know Why should I plan marketing? Marketing planning contributes to the success of a business, whatever its size or activity, by delivering a detailed analysis of future selling ...

Pep Guardiola hailed Manchester City’s "collective brilliance" after his side’s emphatic 3-0 victory over Liverpool on Sunday admitting that neutralising Mohamed Salah was at the heart of his tactical ...

Breaking down a company’s wider strategic plan into more short-term, specific and deliverable tactics. Tactical Planning is the process of breaking down the strategic plan into distinctive, short term ...