A CMO, CEO, CFO and CRO walked into a favorite bar in Palo Alto. They were greeted by Dan, who led them to their regular table and asked cheerfully, "The usual?" Each executive had a favorite drink, ...

Forbes contributors publish independent expert analyses and insights. I write about self-leadership and leading others. The best leaders understand that their highest calling is to build a culture ...

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that ...

With most economists expecting a recession, companies that develop customer-obsessed growth engines will continue to thrive, Forrester Research suggests in a new report. To build customer-obsessed ...

With busy season in the rear-view mirror, it's a natural time to think about your firm's goals and any big changes you need to make. However, a lack of partner alignment and accountability can get in ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.