From higher earning potential to in-demand skills, an MBA with a marketing concentration comes with a lot of benefits. Businesses in every industry need a marketing strategy to connect with their ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

Marketing and Finance are the two most popular MBA specialisations, and both have become extremely important for helping economies. This leaves students with a tough choice about which one is better; ...

When online learners join weekly live sessions for Marketing in Our New Digital World, they’re left with a memorable experience – and maybe even a digital memento. The fully online Gies Business MBA ...

Whether it’s a tweet, a print ad campaign or just yelling about a product, good marketing is a critical component for any business. As technology changes, marketing does too, and employers want ...

Most MBA concentrations lead to careers with expected salaries in the six-figure range. MBA concentrations can help further your career prospects with specific coursework and training. Your ...

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms ...

Assistant Dean Bruce DelMonico explains why MBA graduates are uniquely well-positioned to navigate challenging times.

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...