How to rock the soft goth makeup trend, the moody glam you've seen on stars like Rosalía, Zoë Kravitz, Jenna Ortega, and more ...

The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...

Spring trends may leave you thinking of ditsy floral and blushing beauty looks, but this year’s fads are taking a darker turn. Instead of breezy dresses and pink-hued makeup, the girls are going goth.

Much to the joy of my inner angsty teen, soft goth makeup is making a comeback in the beauty scene. A zillennial whose had consecutive emo and goth eras—colored strips in my hair, piercings in ...

The goth girl has been a recurring stereotype in coming-of-age films since the 1980s. With their inky-black shadows and deathly pale skin, characters like Lydia Deetz (Beetlejuice) and Nancy Downs ...

Call it the Jenna Ortega effect — vampy makeup is officially having a moment. After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn ...

Since then, films like Nosferatu, a second Wednesday season, and an increasingly fraught sociopolitical climate have led more people to experiment with edgier makeup elements. Says Taivas “What was ...