As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a ...
A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...
Opinions expressed by Entrepreneur contributors are their own. Profitable ecommerce growth is harder than ever before. And forget about finding the right agency to help you achieve that profitable ...
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