Bad news, friends. Your subscribers spend less than 3-4 seconds deciding whether or not to open your email. And since at least 75% of folks first read email on their mobile device, it’s all too easy ...
Last week, we sent out an email that had the following preheader: Not sure what you're looking at? Click here to View In Browser instead! We took a bit of heat for it on Twitter from a few folks in ...
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