Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Customer relationships are a key asset for companies in the financial advising and wealth management industry. In California, however, the law is making it increasingly difficult to stop departing ...

It's been said before and it bears repeating: When it comes to those traditional three pillars of direct-response marketing, "The gold is in your list." So it pays to treat it like the treasure it is.

Only 57.21% of all the email addresses ZeroBounce verified last year were valid and safe to keep, which shows the prevalence of poor-quality data in email lists. Email is the dominant communication ...

Love them or hate them, online customer reviews can make or break your business’s reputation. Review forums such as Yelp, Angi or Google Reviews are the first stops in the decision-making process for ...