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Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

A logo is not a graphic. It’s a rallying point. I treat it like a symbol people can believe in, not just recognize. That’s the standard that separates forgettable marks from icons. My take is simple: ...

Apple has one of the most iconic, recognizable logos. It's a simple shape of an apple with a stem and a bite taken from the right side. But it didn't start that way. Apple's logo has undergone several ...