So, here’s the thing: your eCommerce attribution modeling strategy is probably costing you sales. Why? There is a significant chance that you are reading your Google Analytics and Tag Manager data ...

In ecommerce, effective product data flows are crucial. This data, ranging from product descriptions to stock levels, inform business strategies. However, as the volume and complexity of data grows, ...

Want this article delivered to your door every week? Sorry, not possible. But the good news is, the ecommerce subscription model is taking off. Here's why. The ...

In this paper, the author introduces the theory and method of transaction cost economics to identify the essence of e-commerce model by explicating its core objective and function. From the ...

For e-Commerce businesses, AI adoption is no longer optional — it’s a necessary step toward streamlined operations and market competitiveness. And while it’s clear intelligent systems are a necessity, ...

Paris, France--(Newsfile Corp. - May 8, 2023) - DJUST announces the launch of its new business-to-business (B2B) eCommerce model, designed to modernize and streamline operations for businesses of all ...

Online CPG sales grew by over 30% for the first time in 2022, according to Coresight Research. As the consumer becomes more digital and connected, CPG companies can access a vast pool of data on ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

Opinions expressed by Entrepreneur contributors are their own. Nowadays, it can sometimes feel like brick-and-mortar retailers are at a distinct disadvantage compared to their ecommerce peers. Reports ...

Back in 2020, Ashwin Ramasamy, a founder at PipeCandy, asked on TechCrunch if the “e-commerce shift” the world was seeing as COVID-19 shook up the global economy would last. The answer was yes. But ...