There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Really? Marketing has no definition and no rules. That’s from a post I recently read on AdAge — I’m not providing a link because it would embarrass both the author and AdAge because it was so ignorant ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...

The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

With digital marketing budgets expected to continue their growth in 2013, it can be easy to get swept up in the hype and dismiss traditional marketing strategies. Digital is, in fact, a powerful ...