From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, ...

The Indian mobile gaming market is seeing a definitive shift in gamer behaviour, moving from simple hyper-casual consumption toward deeper, hybrid-monetised experiences. The Indian gaming market, ...

Every few years, someone declares that public relations is dead. They point to shrinking newsrooms, influencer noise, ...

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look ...

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and ...

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

Natural diamonds continue to evolve with changing design sensibilities, embracing modern forms and expressions while ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the ...

Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter ...

In returning to television, Shark Tank India is not abandoning digital logic. It is acknowledging that in a fragmented media ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution ...

Consequently, Wondrlab took Opportune to the Central and Eastern Europe (CEE) region, specifically Poland. The decision was ...