PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach. After ...

Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position (LP), an Inc. 500 digital agency, ...

In e-commerce, being invisible is costlier than being bad. Why the discovery gap exists—and how AI-led marketing can help ...

Inflow is an award-winning e-commerce marketing agency established in 2007. Considered as an elite marketing agency by Google and Moz, the agency shines brightest in three major areas: SEO, Paid ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized for ...

As one of the world's largest companies by market cap, Amazon receives heavy coverage from the sell-side analyst community.

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Amazon is positioned as a dominant AI infrastructure and monetization leader, with Q3 2025 net sales up 13%. Read why I am ...

Over 1,000 Amazon employees have anonymously signed an open letter warning that the company’s allegedly “all-costs-justified, warp-speed approach to AI development” could cause “staggering damage to ...