Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Retail media networks remain significantly undervalued by brands and advertisers, despite the growing potential for retailers ...

Debates about AI are often argued in extremes, either as magic wands or existential threats. What’s missing from that ...

Success in 2026 for B2B marketers to break the mold, invest in market conditioning, and build campaigns that put buyers at ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

After a decade of runaway growth, Tequila is growing up. In 2026, slowing consumer demand, transparency, and industry ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

The year 2026 is one of self-awareness and deliberate change, as it presents opportunities to redefine everything from your ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.