The managing director of Campari’s House of Aperitifs tells Tim Healey how a local Italian ritual was scaled globally, why ...

ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a ...

Indore (Madhya pradesh): A new study by IIM Indore faculty member Prof Manoj Motiani revealed that customer-centric ...

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in Deep ...

Sister Sandy is more than a name — it is a powerful media brand that represents confidence, consistency, and charisma in Ghana’s entertainment and broadcast industry. Over the years, Sister Sandy has ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.

The coming year will mark a shift from reactive litigation to proactive strategies as brands and public figures rethink how ...

Toyota Coaster buses, two (2) industrial forklifts, amongst other essential operational vehicles, has been procured and ...

A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

The quick-service restaurant industry is at a critical inflection point and is undergoing a significant transformation. As ...