“There’s a lot of sameness in the market now,” Natenshon says. You can walk into a high-foot-traffic area like New York ...

Founder-led PR transforms brands by putting real people at the centre, building trust and authenticity that no marketing ...

Strategic branding goes beyond aesthetics; it encompasses thoughtful planning, consistent execution, and a deep understanding ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a ...

HICKORY, NC, UNITED STATES, January 2, 2026 /EINPresswire.com/ — As artificial intelligence increasingly mediates how information is discovered, summarized, and trusted, organizations are facing a ...

One of the world's most recognizable chocolate brands launched a change over the holiday season that could make a meaningful ...

AT the heart of JMMB Group’s dynamic marketing strategy is a leader who believes in the power of engaging and empowering ...

Brands that evolve their identity thoughtfully and strategically thrive in the digital age, where perception drives value and ...

Prenetics, backed by David Beckham, halts its Bitcoin purchasing strategy as crypto prices decline, focusing instead on the ...

Your brand isn’t built by what you say but by what you do, repeatedly. In a world where customers have endless options and ...