Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Florida and Utah have banned fluoridation, with multiple other states looking to do the same. Critics of fluoride in drinking water point to supplements as an alternative, but many are creating ...

Even though the science to support his conclusions is limited, he claimed that fluoride "causes IQ loss, profound IQ loss," ...

Toothpaste is a vital aspect to your daily oral health routine. However, some toothpastes should be skipped. Here are several ...

From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture. At its first advertiser summit in Mumbai, the social media platform ...