A few weeks into the season, Everton’s chief marketing and digital officer, Aaron Duckmanton, received an email from a ...
Bizcommunity on MSN
WPP Media Sports wants to reinvent sport marketing
Super Bowl LX, the Winter Olympics, and the lead-up to the Fifa World Cup 2026, WPP is launching WPP Media Sports.imageA ...
Blue Line Station on MSNOpinion
The NHL is a star driven league being suffocated by an old school marketing department
The NHL has reached record revenues, but its marketing is still stuck in the 1990s. From "robot" player interviews to the ...
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