Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Vefogix, a fast-rising digital platform, has officially launched an all-in-one marketplace that brings together all essential ...

Enter Fossify Gallery. As an open source community-led successor to one of the best Android apps, it offers something Google ...

Innovid's Social Ads Manager enhancements simplify workflows, strengthen optimization, and consolidate cross-platform campaigns.

Innovid's social enhancements simplify workflow, strengthen optimization, and consolidate cross-platform campaigns.

Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

Cable may have drawbacks, but it's typically reliable during major events. In contrast, streaming services can be ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...