Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

The turf war over real estate listings could get a big new entrant. Stocks for companies with home for-sale listing websites fell sharply on Monday on news that Alphabet’s Google is testing homes ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just an emotion to becoming an economic force. With nostalgic campaigns capable ...

The essential apps for your Google TV Streamer offer functions like button mapping, file sharing, and local media playback that will power up your device.

AI Overviews are AI-generated answers to the questions you ask on Google search. Google said AI Overviews would start appearing at the top of Google search starting May 14 whenever Google's search ...

Earlier this year, Google convened a group of its top executives to address what some staffers see as an existential problem: ...