New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

Amazon has super deals right now on women's bras, blackout curtains, instant read meat thermometer, men's & women's ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.