Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

Overview: These games emphasize handcrafted design, story, and mechanics, with minimal or no AI‑generated content used in development. From bold remasters ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

People are ditching crowded holiday events and attractions for quiet, home-based activities this winter like puzzles, ...

Peeved Lego fans keep posting PSAs about the correct way to build the Game Boy cartridges to young fans who have never ...

Despite one of Nintendo's best games having a successful LEGO crossover with numerous sets in 2025, its rumored 2026 LEGO ...