Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

There are plenty of Metroidvania Games We’d Love to See Adapted into LEGO Sets, with iconic characters, locations, and ...

SAVE $14.34: As of Jan 8. get Lego's F1 Collectible Race Car 6-pack for just $15.60. That saves you $14.34 for 48% off, the ...

Bristol will have its first ever LEGO convention, when the Bristol Brick Convention arrives at the Bristol Motor Speedway on ...

The newly unveiled technology, powered by a SMART brick with a special chip, responds to how kids are playing and interact using lights and speakers in their Lego creations.

Owen Poole covers some of the biggest news from CES, including Lego introducing the 'Smart Brick,' a new phone with an old-school design and Qualcomm's mid-level CPU that could help give shoppers a ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Lego Unveils Smart Brick at CES Lego has introduced the Smart Brick at CES, an interactive Lego piece equipped with sensors ...

LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...