Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how organizations coordinate communication workflows, manage engagement processes, and ...

The terms sound interchangeable: customer relationship management (CRM) and customer experience management (CEM). But they really help businesses with two entirely different business processes and ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce CRM offers tailored workflows, integrated apps and a robust API, helping ...

Opinions expressed by Entrepreneur contributors are their own. The gig economy is here to stay, fueling an increase in the number of independent contractors and reshaping the workforce. A recent ...

Varvara Budetti is a deputy editor of data and automation at Forbes Marketplace. She specializes in leveraging automation and data-driven insights to enhance editorial workflows and content strategy.

Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

The best sales management software is Zoho CRM, thanks to its large sales feature catalog and flexible, low-cost pricing plans. There’s a lot to keep track of when it comes to sales, and every lost ...

Your free business.com+ membership unlocks exclusive tech deals and advisor support Business.com aims to help business owners make informed decisions to support and grow their companies. We research ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

Worldwide competition and client demand for quality service have redefined the requirements for customer relationship suite providers and have promoted the emergence of "back office integrated" CRM ...

Tech tools can make your life as a financial advisor easier, helping you run your practice more efficiently. Building a tech stack begins with identifying your organization's needs. Client management ...