Air Jordan 3 ‘White Cement RM’: Why the “Be Like Mike” Era Still Matters

The Air Jordan 3 “White Cement Reimagined” updates an icon that helped shape Michael Jordan’s rise and sneaker culture itself ...

Jordan Brand readies release of Air Jordan 12 Retro 'Bucks'

The throwback sneaker game remains popular, as one of the sneakers Ray Allen wore during his basketball career, the Air ...

"He built the business and he had a royalty" - Rich Paul reveals how Michael Jordan created an empire no athlete could touch

When it comes to merging sports and business realms, nobody did it any better than Chicago Bulls icon Michael Jordan. Not ...

“He owned a part of it” - Rich Paul goes candid on why Michael Jordan’s business game still outshines every NBA star

NBA legend Michael Jordan is often praised for what he did on the basketball court, but his impact goes far beyond ...

Rich Paul ripped over Air Jordan and LeBron sneaker opinions

Rich Paul shared his opinion on Michael Jordan and LeBron James' sneakers, and it did not go well with NBA fans.

"They wanted to be like Max, who had the BMW and the cute girl" - Rich Paul claims not everyone buys Air Jordans for Michael Jordan

Klutch Sports founder Rich Paul delivered another interesting take on the recent episode of his "Game Over" podcast with Max ...

The resale market for sneakers is tanking. Is 2026 the end of the sneakerhead era?

Some sneaker resellers are despairing as once pricey pairs now sit on shelves unsold. NPR's Ayesha Rascoe speaks with Mike Sykes II from the Business of Fashion about the changing market for sneakers.

Air Jordan 4 ‘Comic’: Jordan Brand’s Most POWerful Sneaker of 2026

The Air Jordan 4 “Comic” blends pop-art nostalgia with classic Jordan Brand DNA, delivering a creative AJ4 that feels ...

Appreciation for Air Jordans: 40 shoes, 40 years, multiple stories to tell

Have a favorite pair of the Air Jordan signature shoe? Employees at The Athletic, along with two sneakerheads, discussed ...