Customer relationship management applications are well-established tools for helping companies unify and automate the process of selling to and supporting customers. While CRM applications share many ...

It’s fair to say that most CRM platforms these days do not consist of a single operational construct but are in fact collections of integrated modules that utilize data and influence workflows in ...

Many industry analysts foresee a promising future for service-based CRM. CRM as a service minimizes capital expenditure on new hardware and software and cuts ongoing IT-support costs dramatically.