Ram Trucks announced that a full-season ride with Kaulig Racing in 2026 will go to the winner of a reality-show competition.
The "Race For The Seat" show is the latest in an onslaught of product launches and marketing as Tim Kuniskis works to turn ...
UFC's Dana White partnered with Ram and Kaulig Racing for "Race For The Seat," a reality series where 15 drivers compete for a NASCAR truck team spot in the 2026 season.
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