The marketing industry is in reset mode, and there’s no going back. What began as isolated layoffs quickly turned into a much broader correction. Holding companies are merging. Agencies are cutting ...

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...

In marketing and communications, shiny new trends can be hard to resist, especially when they dominate headlines and conference stages. But not every emerging tactic deserves a place in your strategy, ...