Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

Over the past decade, nearly every part of business has evolved. We design with the customer in mind. We produce faster and more efficiently. We run leaner operations, deliver quicker, market with ...

In Impact Pricing: Your Blueprint for Driving Profits from Entrepreneur Press, pricing expert Mark Stiving offers practical advice to business owners on how to price products and services. In this ...