Marketers have the power to shift pricing from a “finance-led” approach focused on discounting and price elasticity to something “truly innovative”.

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

The current digital-first economy is characterized by the fact that the winners are not only those who innovate or make their ...

Founder Kate Assaraf of Dip is choosing to work almost exclusively with independent retailers. She's redirected $5 million ...

A third of buyers said online research played a large role in selecting an agent. Repeat buyers now account for a majority of ...

The consumer goods giant is taking its advanced analytics approach and adding AI for greater value, but its data leader, ...

From setting up dedicated research teams to communicating in regional languages, brands are now focusing less on global ...

Domestic players must adapt agilely and effectively to a noticeable shift in segment-specific consumer behavior amid weaker ...

As digital commerce continues to expand and online brands compete for visibility, domain names have become increasingly valuable business assets. DomainsByOwner.com operates as a direct domain ...

Luxury travel is quietly undergoing a reset. For a growing tribe of travellers, indulgence is no longer about hotel lobbies, ...

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

Legacy firms can’t advise AI reinvention without reinventing themselves. Real change means shifting from labor-based models ...