Magnite (MGNI) is back in focus after being named the ad tech monetization launch partner for cloud gaming platform PH²ND, along with a new data integration with Cognitiv that broadens tools for ...
Launches with Place Exchange SSP and PerView Measurementto Enable Digital Buyers to Programmatically Access DIRECTV Remote Inventory Through Top DSP ...
In other words, the real opportunity in DOOH is no longer about more screens, locations, or reach - it is about unlocking ...
The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...
Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...
DirecTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programm ...
In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.
Brands need to be where the fans are in 2026, explains Chiodi. This year, the US will be the stage for culture-defining ...
The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...
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