has left WPP Media after serving as its head of programmatic and ad operations for five years since 2021, as he announced on ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers ...

Adform has struck a new partnership with RTL AdAlliance to enhance performance, transparency and cross-market scale in programmatic addressable TV (ATV) advertising across Europe. The collaboration ...

Adform, the most powerful and safe media buying platform, today (9th December, 2025) announces a new partnership with RTL AdAlliance, the international sales house of RTL Group, Europe’s leading ...

It’s time for publishers to stop acting like guests in our own home and remind them that we own the deed, writes Scott Messer ...

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

The Trade Desk stock price crashed by 68% in 2025, making it the worst performer in the S&P 500 Index. What next for the TTD ...

Q3 2025 earnings: 11% revenue growth, strong CTV/DTV wins, AI-driven margins and 2026 EPS outlook. See more analysis here.