As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Her earlier roles include senior brand lead at VLCC, brand marketing at BIBA, retail marketing at Cheil India and marketing ...

Retail media’s easy growth phase is over. As in-store networks scale, performance TV matures, and measurement pressure ...

Canada is now one of the most connected markets in the world, with internet penetration at 95% and more than 82% of the ...

Experts say the next phase of retail media will be defined by how intelligently it is deployed, less about chasing scale and ...

Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail ...

Ahold Delhaize USA will launch Edge, a new retail media platform, on Jan. 5, marking a shift in how the company manages ...

Retail media networks remain significantly undervalued by brands and advertisers, despite the growing potential for retailers ...

The Indian retail sector is set to experience accelerated growth by 2026, driven by strong fundamentals, an upsurge in Tier ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Ironically, the marketing tactic delivering some of the highest returns today is also one of the oldest: the handwritten note ...