Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Rocker Steiner secured himself on a horse in the yellow bucking chute as an Eminem battle anthem filled the Las Vegas arena. “If you had one shot,” the song began, as Steiner took a deep breath and ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Once you step onto the island, you’ll see the gadget placed near a campfire. To use the Weather Machine in Fish It, press the E key to power it on and choose the type of weather you want to activate.