Roblox is back in the spotlight -- for both the right and wrong reasons. The latest results show a business that's scaling rapidly, experimenting with new monetization models, and evolving into more ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Revenue and users for this gaming platform are surging again. Monetization is expanding to include not just Robux but also advertising. Profitability will decide whether Roblox’s premium valuation ...