World Soccer Talk on MSN

2026 World Cup: FIFA unveils AI technology to enhance VAR decisions

FIFA announced that it will implement Artificial Intelligence tools during the 2026 FIFA World Cup. Over the years, soccer ...

Sports Business Minute – Athlete Led Media, Predictive Analytics Becoming Core Tech

This week of Sports Business Minute with “The Sports Professor” Rick Horrow features how athletes themselves are becoming major players in the media landscape with 60% of Gen Z sports consumers ...