As Shark Tank India returns for its fifth season, it does so with a quiet but consequential reset to reach more viewers.

Every few years, someone declares that public relations is dead. They point to shrinking newsrooms, influencer noise, ...

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and ...

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look ...

Natural diamonds continue to evolve with changing design sensibilities, embracing modern forms and expressions while ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution ...

The centre of gravity has shifted from browsing to dialogue. From ‘Here’s everything we think you should know’ to ‘Let’s ...

For the past two years, the advertising industry has been intoxicated by two things: the raw reach of the creator economy and ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

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