Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Discover what mindshare means, how it impacts brand popularity and consumer awareness, and how it compares to market and heart share.

Your brand is likely suffering from a critical sensory deficit. You spend thousands on visual identity—logos, colour palettes, typography, web design—yet you remain completely silent. In a digital ...

Abstract: Technological developments are currently growing rapidly in terms of selling and purchasing products via social media platforms. The social media that are mostly used to market products are ...

Tired of a brand voice that sounds like a corporate robot? We're breaking down 15 of the best brand voice examples from disruptive startups to global icons. Steal these lessons for your own small ...

Canadian advertisers can now take advantage of Reels Trending Ads and other advanced AI technology enabling personalized discovery and meaningful interactions between people and businesses. Meta ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...