Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Commuters passing through one of Mumbai Metro Line One’s busiest hubs, Andheri Metro Station, are now welcomed by a refreshed visual identity following an exclusive station takeover by Mutual Funds ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Your employer brand is not just a logo; it is the reason talent chooses you over a competitor. This guide breaks down the strategy, visuals, and metrics necessary to reduce recruitment costs and ...

The new glass bottles weigh 8% less than the old design, allowing transporters to use less fuel when shipping the products worldwide, according to a press release on ThePackHub. The embossed edges on ...

Hershey partners with NBC Rockefeller Center for the holiday tree lighting event with an interactive LED mat showcasing the Hershey Kisses Bell song (Photo by: Noam Galai/NBC) Hershey's Kisses has ...