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As it prepares to welcome its first guests later this month, the new Royal Beach Club Paradise Island recently saw the addition of a large Crown & Anchor logo. According to an update shared by Royal ...

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

Cracker Barrel CEO Julie Felss Masino told an investing conference on Tuesday that the company updated its logo so that it was more visible on highway billboards. She noted that the move wasn't meant ...

Cracker Barrel’s top executive on Tuesday said the folksy restaurant chain’s disastrous logo change wasn’t about politics — instead claiming the switch was made for the sake of highway visibility, ...

Rebranding a company logo is a risky venture that can either rejuvenate a brand or lead to a public relations nightmare. While the goal is often to modernize and refresh the brand’s image, the results ...

WASHINGTON, Aug 26 (Reuters) - Cracker Barrel (CBRL.O), opens new tab said on Tuesday that it will stick with its decades-old logo, scrapping plans for a new one following social media backlash, ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel is reversing course, announcing Tuesday that it would scrap the new logo it introduced after facing backlash over the rebrand. “We thank our guests for sharing your voices and love for ...

Uncle Herschel is returning to the Cracker Barrel chair. After online outrage by conservatives who accused the country-themed restaurant chain of changing its values or going “woke” when it rolled out ...