YFM Ghana and Channel Africa are set to make broadcast history as the two African radio brands collaborate on a unique New Year cross-over, marking the ...

The Alliance of Channel Women (ACW), a nonprofit dedicated to accelerating the growth of female leaders in the indirect ...

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

COBB COUNTY, Ga. — The Atlanta Braves promoted bench coach Walt Weiss to be their new manager Monday. Weiss, 61, has been a part of the Braves organization for 11 seasons as a player and coach. He ...

DENVER--(BUSINESS WIRE)--Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries, with ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

The Channel Marketing Association (CMA) has named three new members to its board of directors. Chris Ogburn, Sam Sundstrom and Staci Corbett offer experience and insight from leading technology ...

The Gazette offers audio versions of articles using Instaread. Some words may be mispronounced. Artificial intelligence looks like opportunity to Pankaj Monga. “Everybody knows it’s going to have a ...