In this edition of Play Smart, GOLF Top 100 Teacher Jeff Smith shows us a grip tweak that adds tons of spin on short-game shots.

Louis Oosthuizen has one of the smoothest swings in all of golf - and it all starts with proper setup and posture.

You step up to the first tee with your driver and make what feels like a solid swing. The ball launches high into the air, ...

Titleist begins its 2026 launch season with the official announcement of the new Pro V1x Left Dash (designated by "–Pro V1x" on its side stamp) after a four-year validation period across professional ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Callaway found a way to make its fastest Chrome Tour golf ball ever, without taking the usual shortcut of making it firmer. The company announced its new 2026 family of Chrome Tour, Chrome Tour X and ...

The term ‘championship course’ is used reverently in golf circles and most golf clubs aspire to such a distinction. For more than four decades, American architect Rees Jones (known to many as the ...

Across decades of elite play, one detail shows up again and again in the swings of the game’s best: the precise way they exit the club through the finish. In this video, we study that professional ...

Golfers are the worst to shop for. I mean, the worst. Most of the time, they’ve either already bought what they want, or you can’t afford what they’re still dreaming about. How often have you ...

Jon Armstrong never intended to create the booming live-commerce platform Stacked Golf. All he wanted was to join the local golf club, but his wife, Ashley, gave him an ultimatum: Yes, he could join, ...

Keeping your golf bag filled with brand new golf balls can be a costly affair (particularly if you're prone to losing them anywhere as often as we are). Part of keeping your balls in play and shooting ...

North Auroran Rob Parks and Plano resident Jim Martens have known each other since junior high, and have been golf buddies the past decade or so. Now the two men have started a business called ...