With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple digital channels more effectively.So ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Studios betting on sequels and spending years on post-launch updates are creating a wave of creative stagnation.

David Bowie's final act may be his most generous: a roadmap for creativity, courage and reinvention in a world that needs all ...

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

The soft launch landscape looks set to change in 2026. As technology evolves, so too do user acquisition and data collection.

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

That said, between ingredient quality, dietary alignment, taste, and real-world logistics, picking a meal delivery service ...

It's a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Joshua Rowe Eyler, University of Mississippi (THE CONVERSATION) Grades are a standard ...