Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...

The adverts rely heavily on beautifully crafted copy and elegant imagery, and target audiences who have precious collections such as fine wines, rare watches, fashion pieces, art, antiques and ...

I spoke to Anna Wood, Product Marketing Lead at Canva about the company's latest updates and what it all means for designers ...

The billboard for the company’s Liquid Nails brand aimed to showcase the tagline, “If it’s Selleys it works” to boost sales for the market-leading brand. The billboard, which was erected for one day ...

Marcus Semien is a long, long way from where he was two years ago, when his numbers say he was the Rangers’ best player. Never missed a day of work. If he wasn’t as magnificent as Corey Seager or as ...

Check out some of the craziest real-life adverts you won’t forget. Fans walk out of Wizard of Oz Christmas show: 'It was atrocious' Pulte purge: Hundreds replaced amid ethics inquiry How a backroad ...

AdPerfect is an AI-driven SaaS platform that transforms creative ad generation, enabling brands to create high-converting ad campaigns in minutes. It uses advanced AI to produce creative and engaging ...

Abstract: In order to improve the quality and efficiency of advertisement creative generation, an advertisement creative optimization and performance improvement system based on multimodal deep ...

Most OOH creative never reach the level of a masterpiece simply because a few fundamental rules are ignored. That was the key point made by Dino Burbidge, OOH Creative Consultant, Dinova Ltd & ...

As much as the news media serves to inform the public, we're also here to give you something to talk about. Learning about the world around us provides the connective tissue for spirited interactions ...