Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...
Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...
Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. This article is more than 3 years old. George Clooney, ...
By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...
SAN FRANCISCO, Oct. 28, 2025 /PRNewswire/ -- Segwise, the AI-first ad creatives platform, announced the launch of AI Creative Analytics, a new tool that helps marketers find winning patterns in their ...
Growing up, did you ever wonder how many chairs you’d have to stack to reach the sky? No? I guess that’s just me then. As a child, I always asked a lot of “how many/much” questions. Some were ...
DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...
The Internet of Things (IoT) has the capability of amassing large amounts of data which it does with the help of dispersed intelligent sensors. The organization and distribution of this enormous ...
Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...
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