OpenAI has announced plans to introduce ads to ChatGPT, with tests in the United States set to start "in the coming weeks" - ...

Black America’s engagement and cultural influence are driving growth in key sectors of the media landscape that every ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

More and more Gen Zers are turning to personal ads to find love after many of them admit they're exhausted using dating apps.

OpenAI, the US-based AI giant, has announced that it is starting trials to display advertisements on its widely used chatbot, ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

Say you’re a cyclist training for your first 100-mile century ride. You’re Googling training plans, reading Reddit threads, ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

Banner ads were the go-to format for just about everything. Awareness campaigns, retargeting, direct response, you name it, someone was running a banner about it. What’s changed? People got really, ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...

Lazarus department store was a Columbus institution for nearly 175 years before being absorbed by Macy’s in 2005. Ironically, many Columbus and central Ohio residents associated Lazarus with the ...

Samsung is making good on its promise to bring ads to users with smart fridges, with reports that they’re beginning to take up the entire display on some Family Hub appliances. For now, Samsung makes ...