For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it ...

Twitter has started letting its entire user base get a glimpse of a subset of their account analytics. First noted a week ago, and reported on this morning by The Next Web, the analytics provide a ...

One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details ...

Analytics continue to become an important part of Twitter's services. The company has acquired the cloud-hosted Web analytics application Trendly from Smallthought Systems. While the platform gives ...

Back in July, Twitter launched a really nifty analytics dashboard. A bit like Google Analytics for tweets, it allows you to gauge the performance of each and every tweet you sent. How many people saw ...

It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone. Last month Twitter ...

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, ...