AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Ashely Claudino is an Evergreen Staff Writer from Portugal. She has a Translation degree from the University of Lisbon (2020, Faculty of Arts and Humanities). Nowadays, she mostly writes Fortnite and ...

Imagine investing in a promising project, only to realize years later that it’s taking far longer than expected to recoup your initial outlay. Wouldn’t it have been invaluable to know upfront how long ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

Clarity has long been important in B2B marketing, and in the era of Generative Engine Optimisation (GEO), it has become one of the most consistently recommended ways to strengthen content performance.

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from conventional search engines to AI-powered platforms. ChatGPT currently has 300 ...

As AI-powered conversation engines like ChatGPT, Claude and Gemini rapidly change how audiences discover and consume information, organizations must adapt their content strategies to keep up. Adopting ...

From myth-busting outdated tips to the best search tools, travel experts weigh in on how to find affordable airfare. Flight alerts help travelers track fluctuating prices, so you know when your ideal ...

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search ...