Compress the promise. Every micro-moment starts with a single-sentence value proposition the brain can process at a glance: ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager. Rizzo argues that ...

PASADENA, Calif.--(BUSINESS WIRE)--Applebee’s Neighborhood Grill + Bar is proud to announce the appointment of Michelle Chin as Chief Marketing Officer and Jerrold (Jay) Wong as Chief Operations ...

Applebee’s Neighborhood Grill + Bar has named Michelle Chin as chief marketing officer, effective Sept. 2, and Jerrold "Jay" Wong as chief operations officer, effective Sept. 15. As CMO, Chin will ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

What just happened? Intel is preparing for a major transformation of its marketing operations, marking a significant shift in how the company approaches customer engagement and internal organization.

Intel notified its marketing employees this week that it plans to outsource many of their jobs to the consulting firm Accenture as new CEO Lip-Bu Tan works to slash costs and improve the chipmaker’s ...

Andrew Kokes is global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan—with a focus on what’s next. In today’s marketing landscape, expectations continue to ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Kurt Schlosser on Mar 17, 2025 at ...

Marketing reveals the strengths of a business and, when aligned with effective operations, can lead to not just customer attraction but also retention and growth, as demonstrated through my own ...