As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

When it comes to digital advertising platforms, Google remains the largest player worldwide. It’s projected to generate ...

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

The functionality of ChatGPT Search and its Atlas browser is not really new. Meta, commercial AI competitor Perplexity and ...

At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Sir Martin was CEO of WPP for 33 years, building it from a GBP1 million 'shell' company in 1985 into the world's largest advertising and marketing services company, with a market capitalisation of ...

You might be noticing that ads on Instagram and Facebook are getting more personal, and that’s because they probably are. Meta updated its privacy policy last month, adding that data it collects from ...

US Virgin Islands lawsuit cites Reuters report of Meta projecting billions in revenue from scam ads Meta accused of misleading public on platform safety for children and adults Meta denies allegations ...

While many investors are wondering whether the AI trend is entering dot-com territory, I believe AI’s most powerful move has not even begun. In this analysis, however, I turn to what may be the most ...

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